Friday, September 16, 2011

Natalie Portman loves Poland…

Poland is feeling pretty stoked these days since Natalie Portman has a Polish connection and so must love Poland. Yes, yes, yes! The same goes for Tom Hanks, Morgan Freeman, Robert Redford, John Cleese, Robert Duvall, Peter Weir, Danny Devito, Russell Crowe, Ralph Fiennes, Jim Carrey and 27 famous people all told. It's good to be in Poland!

But wait, you say, isn't it stupid to try to use a celebrity endorsement if that celebrity doesn't have any idea they are actually given an endorsement? Isn't it perhaps illegal?

The Polish daily Dziennik Gazeta Prawna agrees. It is stupid and might be illegal. In an article entitled "Scandal instead of promotion," the paper argues that each of the 27 celebrities probably should have signed special waivers to be used by Poland's Foreign Ministry in its "Move Your Imagination" campaign. The failure to do that could expose Poland to millions of Swiss francs (we needed to pick a decent currency) in damages.

The Polish side disagrees. Filmmaker Roman Rogowiecki, who conducted the interviews used in the piece, said he interviewed the celebs over the past 10 years, compiling a compendium of Poland-related celeb stories. He says it's a documentary. The Foreign Ministry also says it's a documentary. This apparently protects them from legal action.

You know what. I think we have a tempest in a shot glass here. Have a look. If any of the celebrities sues for that, they deserve comeuppance. Moreover, be warned. It's over 12 minutes long. Just try to wrap your ADHD internet-obsessed I-must-click-brain around that.

Natalie, we know you love Poland X. If you want to endorse us, feel free to drop us an email.

PS. If you do watch the promotional video, er, I'm sorry, "documentary," you will see the great director Peter Weir talk about bottling the Polish spirit. Peter, it's already bottled. It's called Wyborowa.

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